Whether you're looking to build a website from scratch, relaunch an existing site, tweak your current property, or simply get some advice, I can help. Having produced award-winning websites, I am equipped to work with your internal teams, an external team or your choosing, or with designers and developers I already work with to provide you with solutions.
My method is to always put your audience/client/user first. Using creative problem solving methodology, we can work to find out what they might want or need that you haven't even thought of. Looking at best-practice across the web in your industry, as well as laterally at other online paradigms that can inform the development, there will be a multitude of ways to come up with an online platform that will work for you.
Often, attacking the website on its own is only a small fragment of the overall picture. To be truly effective, a website should integrate your social and communication strategy, and be flexible enough to bend over time without needing a new build every month. However, steps can be taken one at a time, and a website is a key piece of the digital pie (and mixed metaphors are important when selling strategy.)
Very few businesses can get away without a social presence. But these days, with over a billion people on Facebook alone, a social presence is barely the beginning.
A good social strategy will deliver your various corporate messages across a range of platforms (should a range be suitable for you), all telling your overarching story. It will identify the best platform for your messaging. With planning, it can be effective at driving sales/customers/traffic, and can grow your engagement numbers over time. And social strategies can take different forms, depending on how much time you have to throw at it — but beware not spending enough time, or not treating it with respect. Tales of social backfires are many, and terrifying.
Many social strategies will involve schedules, but all will be flexible enough to pivot on a dime should something arise or things change. They require commitment, but if you get the strategy down, it's just a matter of checking off some boxes. For small businesses, the person best placed to manage is you, but as you grow, you'll probably need to delegate. Either way, if you have that strategy, you're set!
I can offer strategy development and planning, and also offer direct management of social spaces should that be desired. A social strategy is generally best placed when it sits within a broader communication strategy, and alongside your entire digital and even brand strategy.
I am a firm believer in a holistic approach to communications wherever possible, and it should all be developed keeping your client/audience/end user forefront. You're offering them something you believe they want — make sure you're telling them what it is and why they want it.
Communications is a broad term, with many elements that fall under it, including your website, apps, and social media. My communication experience includes PR, EDMs, marketing, and corporate copy for not-for-profit, arts, design and fashion companies. It has varied from small, one-off press release–writing projects to entire communications management. What communication means, and what you want to get out of it, really does depend on you. No matter whether it is a big or small job, just get in touch and we can chat.
First things first, I cannot graphically design or code your app. But I can source people or work with your people to do just that.
However, what I can do is produce it. I can conceptualise the content and functionality, I can determine the experience we want the user to have, I can determine how best to challenge or respect existing paradigms, I can produce or manage the production of what will actually make up the app, and, probably most importantly, I can act as the interface between you, who wants the app, and the designer and developer. I produced three issues of Object magazine for iPad (all also with web versions, and two with Android tablet versions), and these won awards from, were nominated for, or were honoured by: the Webby Awards; FWA; AIMIA; MAPDA; the Pixel Awards; Create Awards. For more on these, see the Object magazine page in Work.
So if you have an app you want to get made but don't know how, or don't have time to manage it, get in touch and we can talk about it. Maybe it's a great idea, and we can get it happening. From large or small, custom or using a template service, anything is possible. (And often, all you actually want is a mobile-friendly website!)
Writing because it incorporates copy writing, but all sorts of other writing as well. The thumbnail is of an article I wrote on design thinking for DQ magazine in 2011, but I've also written formal submissions to government (on topics ranging from copyright in the arts to national cultural policy), newsletters, websites, grant proposals, pitch documents — just about anything. My education was in filmmaking and writing, and I've been passionate about writing since a young age.
If you're after specific examples of writing please get in touch. Object magazine issue 62 features a number of articles I wrote, while I turned around the major fab8nz feature in Object magazine issue 63 in a matter of days whilst finalising the app.
Don't be afraid to ask for writing examples, whether your needs are great or small.